Wednesday, January 21, 2009

From Jack Endino's website, producer of bands from Nirvana to Hot Hot Heat:

"I don't know how to sell 'em or promote 'em. I'm a freelance studio guy, not a record company guy.

However, I was once in a band and learned a thing or two. Here's some steps a typical 'rock band' should follow:

1) Make a tape, any quality at all. Use it to get...
2) gigs. Play lots of gigs and get...
3) fans. Get better at playing and get...
4) lots of fans. If you get enough fans, and you play well enough, it will...
5) get people talking about you. At THAT point, not before, you can consider...
6) making a better sounding tape, and either...
7) send it around, or...
8) release it yourself on a CD, or BOTH. If you release anything yourself, you can get...
9) reviews. Send it to 'zines. People read these. If you can...
10) make enough of a buzz, the record industry will either come to you, or pathways will present themselves for you to get your foot in the door so to speak (thru people you meet, other bands that like you, etc). Good luck."

Still on step one.

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